Basketball is a sport enjoyed by millions worldwide, with its accessibility being one of its key attractions. However, for those looking to refine their skills and elevate their game, finding the right resources can be challenging. Enter Huupe, a startup that’s developed a smart basketball hoop and content network of training videos. With its recent $11 million funding, Huupe is set to change the way basketball enthusiasts train and improve their skills.
The funding round was co-led by Protagonist VC, Marvan Ventures, TRI Investments, and Kawn VC, with participation from Genesis Ventures and Reform Ventures, the venture fund of NBA player Thaddeus Young.
Huupe’s innovative approach combines hardware, software, and media streaming to create a comprehensive training experience. The connected basketball hoop is both rugged and waterproof, and the backboard is made from a video screen outfitted with computer vision technology. The video screen displays training sessions featuring coaches, trainers, and players, offering users an interactive experience to help them develop their skills.
Similar to Peloton and other connected fitness products, Huupe’s video screens can also stream various video content, catering to the user’s preferences. The full package, priced between $4,995 and $6,495, includes a monthly app subscription fee of $30 for access to content.
Huupe’s founders, Paul Anton and Lyth Saeed, came up with the idea as a way to play basketball together remotely. Over the years, they bootstrapped the company and built prototypes until they raised their first seed round last year.
Though initially targeting consumers, Huupe’s smart basketball hoop has potential in various markets, including gyms, fitness centers, schools, and community centers. The company’s innovative approach to basketball training is poised to disrupt the market, opening new possibilities in sports equipment and training. Huupe’s founders are also considering expansion into other sports such as lacrosse, soccer, and hockey.