Wellth, a digital health company based in Los Angeles, has raised $20M in Series B funding led by SignalFire, with participation from Frank Williams, Co-Founder and Former CEO of Evolent Health, and existing investors The Social Entrepreneurs’ Fund, CD Venture, Yabeo, and Partnership Fund for NYC. The company intends to use the funds to further invest in the behavioral science engine behind the app and in team expansions to support its member base.
Wellth’s platform generates lasting behavior change and positive health outcomes by motivating members to follow through on healthy behaviors. The program provides a personalized experience, while rewarding daily progress and helping members build lifelong healthy habits. Instead of inundating patients with standard texts, messages, or unused app downloads, Wellth uses core principles of behavioral economics to tap into natural psychological drivers and motivators to drive members to take more positive steps in their health journey.
Through Wellth’s platform, patients are tasked to snap a daily photo of their medications, glucose levels, or other healthy behaviors. The app then rewards them for their daily progress and helps them build lifelong healthy habits. By training positive behaviors into habits, Wellth creates lasting change and positive health outcomes.
The funding will allow Wellth to further invest in its behavioral science engine and expand its team to support its growing member base. The company is led by CEO Matt Loper and has already made significant strides in the digital health space with its innovative approach to behavior change and positive health outcomes.