In today’s fast-paced world, HR professionals often face challenges when it comes to managing the recruitment process. Chicago-based startup Proceptual aims to facilitate this process by focusing on compliance solutions for automated payroll systems. Founder and CEO John Rood explains that the company uses a combination of machine learning and artificial intelligence tools to help organizations follow fair employment practices.
Demand for fulfillment solutions has grown as more employers use AI-powered and automated hiring tools to screen candidates. In response, a new wave of regulations has emerged at various levels, including municipal, state, federal, and international. These policies are designed to ensure the fair and responsible use of these advanced technologies in the recruitment process.
For example, Illinois recently enacted legislation regarding the use of facial recognition technology in interviews. Rood expects more regulations in the coming years. One such law, which will go into effect in July, requires New York staffing firms that use specialized automated recruiters to have their systems audited by an independent third party for racial and gender bias.
Proceptual offers these independent third-party reviews using artificial intelligence or algorithm-based screening tools that automate any part of the recruiting process. The results of these checks are then made public. Rood says Proceptual’s main goal is to help companies comply with new regulations as quickly and efficiently as possible.
A year ago, most people knew the concept of artificial intelligence, but did not use it widely. However, this has changed with the advent of tools like ChatGPT and competitors to create images and audio. More and more people are now realizing the potential of AI-powered tools and their applications in various fields.
Proceptual focuses on observing rather than dictating things. Their mission is to help organizations stay compliant with regulations and help them navigate the complexities of the evolving recruiting landscape. By providing support and resources for HR professionals, Proceptual is poised to make a significant impact on how companies approach automated recruiting and fulfillment.