Strava, the popular activity tracking and social community platform with more than 100 million users worldwide, announced a new in-app integration with leading audio streaming platform Spotify. This integration allows users to easily access Spotify music, podcasts and audiobooks directly within the Strava app while tracking their activity.
From now on, Strava users can play, pause, resume, skip and browse Spotify content from the recording screen without having to switch between the two apps. This improved user experience eliminates the need to pause workouts to adjust audio content.
Mateo Ortega, Strava’s director of connected partnerships, expressed his excitement about the partnership, saying, “This new feature strengthens Strava’s position at the center of connected fitness and further demonstrates the power of Strava’s global community of active people.”
Spotify’s director of business development also shared that one of the company’s main goals is to be available wherever listeners are, and the Strava integration is a great example of providing users with a seamless connection to their music and audio offerings.
Strava has also recently integrated with other popular apps, such as the release of a new Snap Lens that allows users to share their training journeys on Snapchat. When you connect to your Strava profile, Strava Activity Lens provides access to statistics and activity maps of your recent workouts.
Founded in 2009, Strava has become the leading activity tracking service and social network for fitness enthusiasts. Users can share their races and workouts, post photos, create communities and interact with others through praise and comments.
The integration with Spotify is another step towards strengthening Strava’s position in the world of connected fitness. The announcement follows Strava’s recent acquisition of Fatmap, a European company developing a high-resolution 3D global mapping platform for outdoor activities. The long-term goal is to integrate Fatmap’s core platform with Strava, further improving the user experience for its large number of active people.
