As artificial intelligence becomes more prevalent, creative and media teams must utilize the technology for analyzing creative assets and A/B testing, or risk falling behind the competition.
Israeli startup Alison aims to assist these teams by analyzing various aspects of creative work, such as typography, colors, audio, and text. The platform then generates a data-driven creative brief that can be used in conjunction with generative AI production platforms like Midjourney or even traditional human creative teams.
The company has recently secured a $5.1 million pre-seed funding round from investors such as a16z, Crescendo Venture Partners, and yellowHEAD, among others.
Alison AI’s primary competitors include VidMob, Replai, and Vizit. CEO and co-founder Asaf Yanai asserts that Alison AI enables advertisers to identify which creative elements had the most significant impact on their competitors’ work. This is achieved by employing over ten AI models, including text recognition, sound recognition, visual recognition, and sentiment recognition, to identify creative elements.
Yanai claims that AlisonAI currently analyzes one billion creative elements across all social media platforms. The platform supports YouTube, AdWords, AdMob, Facebook, Instagram, Snapchat, TikTok, and other platforms.