AI-powered chatbots are now employed to create news articles and blog entries for digital content farms, aiming to gain ad revenue from random user clicks.
For years, experts have cautioned that AI-driven content farms would become prevalent, and now, with more accessible tools like OpenAI’s ChatGPT, these predictions have come true. NewsGuard, a company that assesses the credibility of news websites, recently revealed in a report that it has discovered 49 sites seemingly primarily composed of AI-generated content.
These sites, often with generic names such as Biz Breaking News and Market News Reports, are filled with automated advertising. They attribute their news articles to generic or fabricated authors and often consist of summaries or rewrites of stories from well-known sites like CNN.
According to NewsGuard, most of these sites do not propagate false information, but some do publish outright lies. For instance, in early April, a content farm called CelebritiesDeaths.com posted an article falsely claiming that Joe Biden had passed away.