Google is setting its sights on transforming its search engine to be more “visually appealing, snackable, personalized, and human.” The company plans to target young people worldwide by moving away from the traditional “10 blue links” search results format. This change will involve integrating more human voices into search engine results, as reported by the Wall Street Journal.
The tech giant’s forthcoming annual I/O developer conference is anticipated to unveil new features allowing users to interact with an AI program. This project, known as “Magi,” will enable users to engage in conversations with the search engine, according to the WSJ.
As generative AI has become a significant trend in 2023, numerous applications have captured public interest, prompting companies to develop comparable products. Google’s search engine overhaul is part of this movement, and the company aims to create a more conversational and captivating search engine that resonates with young people, becoming an integral part of their daily lives.
This development coincides with the rising popularity of artificial intelligence (AI) applications like ChatGPT, which have the potential to reshape how businesses and society function. Google’s objective is to make its search engine more engaging and conversational, allowing users to have natural language exchanges with an AI program.