In a recent funding round, San Francisco-based Prime Roots, a pioneer in plant-based deli and charcuterie foods, has successfully amassed $30M. This Series B funding, led by a consortium of investors including True Ventures, Pangaea Ventures, and Prosus Ventures among others, takes the company’s total raised capital to roughly $50M.
Founder and CEO, Kimberlie Le, spearheads Prime Roots, a company that has taken strides in redefining plant-based foods. Their expansive product line includes a variety of plant-based deli meats and charcuterie, with options such as turkey, ham, salami, and pepperoni, as well as unique offerings like bacon, pâté, and foie gras. The secret ingredient behind these innovative products is koji, a type of fungus often used in Asian cuisines.
Prime Roots’ products are not only intended for use in deli counters and restaurants but also adhere to a high standard of health consciousness. They are devoid of nitrates, preservatives, cholesterol, and wheat. Additionally, they are soy-free and have a lower sodium content compared to their traditional meat counterparts.
The fresh influx of capital is set to bolster Prime Roots’ expansion strategies. The company plans to use the funds to broaden its footprint across the country, targeting both deli counters and restaurants in their growth strategy. This move is expected to further establish their presence in the plant-based food industry, presenting a more extensive range of options to health-conscious consumers and food establishments alike.
