Myntra, the renowned multi-brand fashion marketplace, has unveiled a groundbreaking addition to its e-commerce platform: ‘My Stylist.’ This end-to-end automated personal style guide harnesses the power of artificial intelligence to provide shoppers with tailored styling advice as they browse.
In a press release on May 18, Myntra highlighted the scalability, customization, and real-time functionality of My Stylist, which adds an exciting interactive element to the online shopping experience. Developed in-house and drawing from a vast catalog of over 450,000 styles, this innovative feature aims to democratize fashion through technology.
Raghu Krishnananda, Chief Product and Technology Officer at Myntra, expressed his enthusiasm, stating, “The launch of ‘My Stylist’ elevates our mission to democratize fashion using cutting-edge technology. Powered by machine learning and AI-based algorithms, this pioneering innovation in the Indian fashion landscape takes customers’ shopping experience to new heights. Our expert team has worked tirelessly to ensure that this feature is user-friendly, intuitive, and based on fashion understanding. Since its launch, we have received positive feedback, and we are confident that customers across the board will love having access to this expert stylist right at their fingertips through the beloved Myntra app.”
My Stylist’s debut precedes Myntra’s highly anticipated 18th edition of the End of Reason Sale, a bi-annual event known for its scale and popularity. Leveraging machine learning techniques, the AI-powered feature recommends clothing and accessory options based on users’ past purchases and recently viewed items.
In addition to personalized recommendations, new customers can upload images of their existing wardrobe pieces to receive expert suggestions for creating complementary outfits. Myntra has plans to introduce new elements to the AI feature, such as ‘Your Digital Wardrobe’ and ‘Save the Look,’ in the near future, further enhancing the personalized shopping experience.