OmboriGrid, the leading store digitalisation platform operated by Ombori, has partnered with digital mapping experts Pointr to create an innovative store mapping solution empowered by artificial intelligence (AI) for retailers.
The mapping solution will incorporate Ombori’s StoreAI extension, providing retailers with a seamless way to develop interactive digital maps and deploy user-friendly wayfinding tools within their stores.
Andreas Hassellöf, CEO of Ombori, highlighted the demand for in-store wayfinding solutions from retailers, referencing their successful implementation for Target in Melbourne. While creating store maps for a few locations is relatively straightforward, the challenge escalates when managing hundreds or thousands of stores across an extensive enterprise. Hassellöf expressed excitement about the partnership with Pointr, recognized experts in the field, who employ AI to tackle this very challenge.
Pointr, a London-based startup specializing in AI and computer vision, has developed an advanced technology that automatically converts CAD files of a store into a digital map. The map, accessible through voice commands, touchscreen kiosks, and mobile apps, can be easily adapted for various devices.
Both employees and customers can leverage the digital map to swiftly locate products, find service desks, or navigate to other facilities within the store. The integration of Ombori’s powerful APIs with the Grid platform has facilitated a smooth collaboration with Pointr, enabling the development of this cutting-edge store mapping solution.
Jessica Milan, Chief Growth Officer at Pointr, commended Ombori for their robust APIs, which streamlined the integration process. Milan expressed anticipation about witnessing the transformative impact of their joint efforts on retailers and their ability to leverage the delivered solutions.
The launch of StoreAI for Ombori Grid is scheduled for May 24, 2023, marking a significant milestone in revolutionizing in-store navigation through the power of AI. Retailers can look forward to enhancing the customer experience and improving operational efficiency with this groundbreaking store mapping solution.
