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Amazon Optimization Provider Amify Raises $10M in Series B Funding

Cincinnati-based company attracts investment from Mercury Fund, Cincy Tech, and SAAS Ventures to fuel expansion

24th May 2023
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Amazon Optimization Provider Amify Raises $10M in Series B Funding
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Amify, a technology-enabled Amazon optimization and advertising solutions provider based in Cincinnati, Ohio, has successfully concluded its Series B funding round, securing a total of $10 million in investment. The funding round was led by prominent investors, including Mercury Fund, Cincy Tech, and SAAS Ventures, with additional participation from undisclosed angel investors.

The company has outlined its plans to utilize the funds to expand its operations and extend its business reach, building upon its existing success in the industry.

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Under the leadership of CEO Chris Mehrabi, COO Christine McCambridge, and Executive Chairman Ethan McAfee (founder and former CEO), Amify offers a comprehensive solution that empowers brands to unlock their full potential on the Amazon marketplace. At the core of their offering lies a proprietary marketplace optimization platform, leveraging cutting-edge technologies such as data analytics, machine learning, and artificial intelligence. Through this platform, Amify provides clients with valuable insights into their Amazon performance, along with tailored and automated optimization and advertising solutions that align with their unique needs and goals.

With a customized end-to-end strategy, Amify has successfully partnered with numerous brands on Amazon, helping them navigate the ever-evolving e-commerce landscape. By harnessing the power of data-driven decision-making and leveraging advanced technologies, Amify ensures that brands can adapt and thrive in the highly competitive Amazon ecosystem.

The successful Series B funding round and the significant investment received from Mercury Fund, Cincy Tech, SAAS Ventures, and angel investors solidify Amify’s position as a key player in the Amazon optimization space. With this injection of capital, the company is well-positioned to further expand its operations, enhance its service offerings, and continue delivering exceptional value to its clients. As the e-commerce landscape continues to evolve, Amify remains dedicated to helping brands succeed on the Amazon marketplace through innovative, technology-driven solutions.

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