WARRINGTON, England–(BUSINESS WIRE)–MDS Global, a leading provider of converged billing and BSS solutions, has unveiled MDS DecisionAI, a groundbreaking marketing decision intelligence platform fueled by artificial intelligence. Designed to empower ambitious mobile network operators (MNOs), mobile virtual network operators (MVNOs), sub-brands, and fixed line operators, DecisionAI delivers critical insights needed to outperform the competition and drive growth.
MDS DecisionAI offers a comprehensive suite of telecom-specific AI modules, including forecasting, churn prediction, propensity models, and marketing and media mix analysis. By leveraging these modules, brands can optimize their marketing and commercial strategies, identify monetization opportunities, and proactively address blind spots.
With MDS DecisionAI, operators can maximize yield and revenue by accurately predicting churn and understanding a customer’s propensity to consider other products through cross-selling campaigns. The platform also facilitates better-informed proposition development, leading to more compelling offerings for customers.
As part of MDS Global’s commitment to fostering profitable digital telcos, DecisionAI operates on a flexible and affordable software-as-a-service (SaaS) model. This approach eliminates the complexity, high integration costs, and lack of affordable expertise that have hindered the adoption of AI by operators, MVNOs, and sub-brands in the past. Integration is seamless across billing, customer value management (CVM), and digital channels, regardless of the underlying platform. Operators can quickly implement the solution and begin making more informed strategic decisions within just 60 days.
Decision intelligence tools are transforming the telecom industry, with reports of operators achieving multimillion-pound revenue improvements through enhanced churn response, 25% higher cross-sell success rates, and a 30% boost in customer acquisition by optimizing marketing media spend.
John Burton, CEO of MDS Global, emphasizes that MDS DecisionAI democratizes artificial intelligence and decision intelligence, making it accessible to all, including smaller brands. He states, “Only 5%1 of telcos currently have a comprehensive AI marketing and personalization strategy that delivers the expected growth and benefits. MDS DecisionAI is a game-changer that makes the vision of becoming a profitable digital telco more attainable.”
By leveraging MDS DecisionAI, operators can transform into agile and successful entities in a short time frame. The use of AI empowers them to make informed commercial and marketing spending decisions and make timely adjustments to their strategies or investments in innovation.