Experiential Squared (E2), the parent company behind the renowned global racehorse ownership platform MyRacehorse, has successfully raised $7 million in funding. The round attracted a range of investors, with 1/ST taking the lead through its 1/ST RACING & GAMING and 1/ST TECHNOLOGY divisions.
The infusion of capital will play a crucial role in expanding the business reach of Experiential Squared (E2) and propelling the growth of the MyRacehorse platform. Founded by Michael Behrens and headquartered in Claremont, California in 2018, MyRacehorse revolutionizes racehorse ownership by offering an app that allows individuals to review, analyze, and purchase fractional shares in their desired racehorses. The app provides an immersive platform for owners, delivering regular updates from trainers, jockeys, and analysts, along with seamless and instant payouts of prize money.
MyRacehorse has gained significant traction with over 50,000 active owners and 100 active horses, who have collectively won more than 160 races worldwide, accumulating earnings surpassing $20 million. While the platform predominantly focuses on the United States and Australia, it has recently expanded its presence to the United Kingdom and Ireland, further solidifying its global footprint.
1/ST RACING & GAMING, a key player in the industry, operates prestigious racetracks across the United States, including Santa Anita Park, Gulfstream Park, Laurel Park, Golden Gate Fields, and Pimlico Race Course. Additionally, their portfolio comprises leading brands such as 1/ST BET, Xpressbet, and AmTote International, renowned for their cutting-edge pari-mutuel and ADW technologies.
With this recent funding and the support of strategic investors, Experiential Squared (E2) and MyRacehorse are poised to accelerate their mission of democratizing racehorse ownership and delivering unparalleled experiences to racing enthusiasts worldwide.