Scibids, a global leader in digital marketing AI, has unveiled the Scibids AI Insights Solution in collaboration with Tinuiti, the largest independent performance marketing agency. This innovative solution empowers media buyers with unprecedented transparency and control over the ad decisioning process within Scibids’ AI-powered customizable algorithms. AI Insights equips media buyers with comprehensive information to understand AI-driven decisions and make smarter choices regarding their campaigns.
Working closely with Scibids during product testing, Tinuiti, known for its internally-built suite of incrementality, measurement, and optimization solutions, becomes the first marketing agency to leverage this new solution at scale. AI Insights provides automated and detailed insights into how Scibids AI evaluates and weighs ad variables during the bidding process, taking into account their impact on performance. This includes real-time analysis of campaign elements such as URLs, creative content, location, and time of day to understand their individual and combined effects on driving desired outcomes.
By gaining insights into the efficiencies created by these variables, Tinuiti’s trading teams can scale campaigns more effectively, evaluate results, and optimize performance. Scibids AI analyzes millions of variables to identify the combinations that have the greatest impact on campaign outcomes. With an increasing demand for transparency in media buys, this advanced solution will significantly enhance Tinuiti’s clients’ ability to achieve their business-specific objectives, including renowned brands such as Etsy, Converse, and Nestlé.
Geoff Litwer, VP of Programmatic & Display Media at Tinuiti, emphasized the agency’s commitment to leveraging data analysis to drive superior campaign performance. He stated, “One of Tinuiti’s biggest differentiators has been our ability to analyze the vast amount of data generated by our programmatic campaigns smarter and faster. Our partnership with Scibids and the adoption of their new AI solutions have already proven their worth by greatly enhancing KPI-specific performance for our clients.”
Eric Schwartz, Managing Director, North America at Scibids, highlighted the technological expertise of agencies like Tinuiti in delivering exceptional campaign performance for their partnered brands. He commended their understanding and adoption of sophisticated AI and customizable algorithms in the dynamic media buying landscape. Schwartz added, “Their customers have immensely benefited from the control and spending growth enabled by Scibids AI Insights.”
The collaboration between Scibids and Tinuiti marks a significant advancement in the digital marketing landscape, bringing enhanced transparency, efficiency, and optimization capabilities to media buyers. The AI Insights Solution empowers marketers to make data-driven decisions and achieve superior campaign performance in today’s highly competitive market.