Movable Ink, a leading personalized content platform, has unveiled Movable Ink AI, a comprehensive suite of AI models designed to optimize customer experiences and enhance lifetime value. Announced at the Think Summit, a prominent technology and AI conference for marketers, the suite includes the new Generation model, powered by GPT-4, alongside three other artificial intelligence models. These models combine machine learning, deep learning, and generative AI to analyze individual customers and deliver personalized experiences. With over 662 billion AI-powered experiences delivered in the past year alone, Movable Ink continues to redefine personalization in the industry.
Vivek Sharma, CEO of Movable Ink, expressed his excitement about the new suite, stating, “We are thrilled to launch the GPT-powered model as part of our cutting-edge AI suite. It complements our existing AI Prediction, Vision, and Insights models, working seamlessly together to empower marketers while ensuring customer satisfaction—a win-win situation for brands. We are introducing a fundamentally different approach to email, allowing marketers to truly understand and act upon the unique needs of each customer.”
Movable Ink AI comprises four distinct models, each leveraging advanced technologies to address specific business challenges and elevate personalization:
- Generation Model (Closed Beta): Powered by GPT, this model assists marketers in creating and scaling subject lines that align with existing content, thereby increasing email open rates.
- Prediction Model: By analyzing customer behaviors, preferences, and campaign data, this model predicts and automates end-to-end messaging—from determining the ideal messaging frequency for each customer to selecting creative elements and specifying the optimal send time. This maximizes engagement for every individual.
- Vision Model: Harnessing computer vision and natural language processing (NLP), this model detects, classifies, and tags visual and text elements from content. By uncovering patterns, marketers gain insights into the most effective creative elements, enabling them to refine strategies accordingly.
- Insights Model: Building unique customer profiles based on evolving tastes and engagement data, this model predicts and reports on effective and resonating strategies.
Leading brands like Lands’ End have already experienced the power of Movable Ink’s AI capabilities to achieve scalable personalization. With a substantial customer base of over 6 million addressable customers and a weekly email volume of 60 million, Lands’ End recognized the significance of personalization and sought Movable Ink’s assistance in achieving scalability.
Sarah Rasmusen, Chief Innovation Officer at Lands’ End, shared their success with AI, saying, “We have witnessed significant improvements in workload capacity and achieved personalization at scale. Moving forward, continuing to leverage AI within our team is an unequivocal step in the right direction. It empowers us to innovate faster, better, and smarter, enabling us to profoundly engage with our customers and rapidly expand into new markets.”
With Movable Ink AI, marketers now have the tools to deliver true personalization at every stage of the customer journey. By harnessing highly sophisticated AI models, Movable Ink is revolutionizing human-centered marketing and enabling brands to create exceptional customer experiences.
