Smartly.io, a leading SaaS digital advertising platform, has announced the launch of its Smartly.io AI Lab, an innovation hub that brings together artificial intelligence and marketing expertise. The aim of this lab is to drive advancements in Generative AI and other AI technologies, with a focus on simplifying campaign management and enhancing creative scalability, all while upholding marketers’ brand governance.
For the past decade, Smartly.io has been at the forefront of AI-powered creative and campaign innovation. Their unified, AI-enhanced campaign management platform and creative automation solutions have transformed digital advertising. In 2021, the company acquired Viralspace.ai, an industry leader in AI-driven creative optimization founded by Stanford graduates. By combining the custom AI models of Viralspace.ai with Smartly.io’s Workspaces platform, they have created an unparalleled approach to social advertising, seamlessly integrating creative, media buying, and intelligence.
Arto Tolonen, Head of Smartly.io AI Lab, highlighted the immense potential of AI technology, particularly generative AI, in unlocking value for marketers. From enhancing campaign efficiency and creativity to maximizing return on investment, AI technology has the power to make creative the most influential performance lever of our time. The mission of Smartly.io AI Lab is to empower marketers to transform their ideas into intelligent ads while maximizing their ROI.
The Smartly.io AI Lab offers marketers a range of tools and capabilities. These include scene generation, which enhances product photos with new backgrounds, text iteration for translation, personalization, and natural language iteration, image generation from scratch, and video ad assembly and iteration. By providing marketers with these tools, the lab enables them to expedite their use cases and transform the quality and speed of their creative output.
Laura Desmond, CEO of Smartly.io, emphasized that Generative AI serves as a co-pilot to marketers and platforms. The Smartly.io AI Lab is building infrastructure that supports marketers, creators, and designers, increasing simplicity without compromising ideas and quality. Desmond believes that companies that seamlessly adopt generative AI into their platforms will have an early advantage in the long race ahead, and Smartly.io is well-positioned to be among the winners.
The launch of Smartly.io AI Lab underscores the company’s commitment to empowering marketers to derive greater value from their digital investments while maintaining brand governance. By pushing the boundaries of Generative AI and other AI areas, Smartly.io aims to provide marketers with a significant advantage, simplifying creative scalability, enabling agile campaigns, and fostering unified workflows in the ever-evolving social and digital advertising landscape.