Datatrue, the data auditing platform, has unveiled its latest breakthrough: a patented data validation and personal identification system that leverages artificial intelligence (AI) and machine learning (ML) to identify and prevent data leaks. To enhance this cutting-edge offering, DataTrue is partnering with Microsoft, integrating Azure’s advanced AI and ML technologies into its technology stack.
In recent times, the Office of the Australian Information Commissioner (OAIC) has reported over 2,700 security breaches, impacting millions of individuals since the beginning of 2020. Notably, breaches at Latitude and Optus alone have affected approximately 15 million people, emphasizing the urgent need for robust data protection measures.
DataTrue’s Data Validation Engines (DVE) and Personal Information Identification (PII) leakage detection solution excel at decoding information within data packets, including cookies, URLs, and request bodies, as well as data transfers to and from third-party servers. By analyzing this data, the system identifies any personally identifiable information that should not be present. Through continuous self-improvement using AI and machine learning, the system enhances its accuracy and speed in detecting potential issues.
Dean Gingell, DataTrue’s co-founder and co-inventor of the PII technology, highlights the significant impact of Microsoft’s AI and machine learning offerings on the leakage detection solution. He states, “It not only reduces the configuration time for the feature but also expedites the development time required to expand the feature substantially.”
Businesses worldwide have lauded DataTrue’s PII detection tools, with Coles being among the satisfied customers. Adam Hobson, CEO of DataTrue, stresses the importance of protecting private data as businesses increasingly rely on it for operations while facing the growing threat of cyberattacks. Stricter privacy laws and compliance requirements add further pressure on companies to control and safeguard information.
Andrew Boyd, GM of Digital Natives & Startup at Microsoft, echoes Mr. Hobson’s sentiments, emphasizing the crucial role of AI and machine learning in safeguarding private information. With Microsoft’s support, DataTrue harnesses the potential of these technologies to empower businesses with enhanced cybersecurity measures.
By partnering with Microsoft and leveraging the solutions and platform provided by Azure, DataTrue equips businesses with a powerful tool to protect private data, comply with privacy laws, and ensure the security of information.2
