LinkedIn is taking advantage of generative AI technology to enhance user experiences on its platform. In an upcoming feature, individuals will soon have the ability to leverage AI to compose posts quickly and easily, which they can then share with their network as updates.
Keren Baruch, Director of Product at LinkedIn, revealed that the company is currently experimenting with a new feature that allows members to directly utilize generative AI within the LinkedIn share box. The aim is to assist users in efficiently composing posts, which can often be demanding and time-consuming.
According to Baruch’s LinkedIn post, the forthcoming feature will enable users to employ generative AI to create a first draft of their posts. Users will need to provide a minimum of 30 words outlining the main idea of their post, and the AI chatbot will generate an initial draft based on that input. Users will then have the opportunity to review and edit the draft before posting it online. Baruch emphasized the importance of responsible AI and assured that LinkedIn will thoroughly test this experience before making it available to all members.
In a previous update, LinkedIn introduced an AI-powered tool that suggests different versions of ad copies. By leveraging OpenAI models and data from the marketer’s LinkedIn page and Campaign Manager settings, this tool generates multiple options for introductory text in ads. Marketers can input their copy into the Campaign Manager’s “introductory text” box and enable the “Generate copy suggestions” toggle to receive various suggestions.
LinkedIn has also implemented generative AI capabilities for content generation on user profiles and job descriptions. After conducting testing since March, the company plans to make this tool available to all LinkedIn Premium subscribers. The AI tool scans user profiles to gather information about their skills and experiences, and based on that data, it generates a draft to assist users in crafting compelling profiles and job descriptions. Tomer Cohen, the chief product officer at LinkedIn, highlighted that the tool ensures authenticity by utilizing the content that already exists on a user’s profile. This empowers users to present their professional information effectively and accurately.